I Tried the Most Controversial Foundation Ever to Go Viral on TikTok


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In all my years writing about beauty, I’ve never ever noticed a foundation be so controversial. People on TikTok are divided on no matter whether it is a foundation miracle or the worst item they’ve attempted. The truth? Like lots of items in beauty, it is all about preference. But of course, I’m going to give you my Jones Road What the Foundation review because, nicely, I have thoughts. The TLDR: like most of Jones Road Beauty, What the Foundation is for these seeking for additional organic coverage.

Initially, let’s go over the fundamentals. There are 12 shades of the “tinted moisture balm,” which correspond with the brand’s Face Pencil ($25 at Jones Road), which can be applied to regions that want additional coverage, such as redness about the nose or dark below-eye circles. WTF’s formula consists of jojoba oil and sodium hyaluronate for moisture and skin nourishment. It has a light coverage with a dewy finish. It does not dry down but you can set it with powder if you choose.

It is named What the Foundation due to the fact when founder Bobbi Brown and her group attempted it, they rapidly mentioned “What the…”

what the foundation

Jones Road.

If you saw Meredith Duxbury‘s TikTok videos, you know people today have been unhappy with the way she reviewed What the Foundation. That is due to the fact she grabbed her usual huge quantity of item and spread it onto her face like she does with a complete-coverage foundation. That is not going to perform right here. Mikayla Nogueira also didn’t appreciate the formula, saying it didn’t “look excellent on me” and the “scent is overwhelming.”

And then there are these who definitely appreciate the coverage and the texture. Search TikTok and you will uncover hundreds but I specifically loved the critiques from @iamsohello and Shelbey Wilson. The former utilizes shade Pecan and says she “didn’t anticipate it to perform.” She ends up actually liking it and says she would “definitely advocate it if you like a light coverage.” Wilson utilizes shade Porcelain and says it “goes on like a moisturizer” and “looks quite quite.” She’s a fan.

I had a feeling I was going to like What the Foundation. That is due to the fact I like a light coverage with a dewy or organic finish. If you choose complete coverage or a matte finish, this is not for you. Brown says it also is not for these with specifically oily skin. She also says not to apply moisturizer as a base—WTF is moisturizing enough—so I made use of sunscreen and left my skin alone otherwise. Making use of shade Beige, I applied a light layer onto my skin and rubbed it in like I would my skincare. It looked quite but to test the coverage, I applied 1 additional layer and a tiny Face Pencil in shade 08 on my red regions. You can see it in action right here.

I completed with Jones Road Miracle Balm in Flushed ($38 at Jones Road) across my cheeks and nose.

what the foundation

Elizabeth Denton.

The outcomes? Truly good! The finish is dewy but not greasy on my combo skin. I applied a tiny powder below my eyes to stay clear of any creases. The formula smoothed out my dry spots, covered some redness and lightly evened my skin tone. I like that you can nonetheless see my freckles—something I’m appreciating as I get older. This is a excellent every day makeup for me. For a evening out, I’ll stick to a additional standard medium-coverage foundation for additional of glam appear. A single issue I agree with people on? The smell is a bit sturdy. It is a organic smell (from plant oils) and didn’t stick about on my face but I can see how it is sturdy initially.

What the Foundation is not for every single makeup wearer but it is a definite win for these who choose a “your skin but better” vibe. Due to the fact of the buzz about this item, shades preserve promoting out, along with Miracle Balm hues. So, grab it at Jones Road Beauty though you can.

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