How Dana Ward, Founder of Barefoot Scientist, Is Making Footcare a Luxury

There’s nothing fairly like a great self-care spa day, from massages and meditation to facials and pedicures. Dana Ward, the founder and president of Barefoot Scientist, has mastered the artwork of self-care and pampering via premium footcare options. With the mission to supply the highest-quality merchandise to assist nourish, freshen, and revive your toes, Ward set out on a journey to encourage individuals to deal with their toes in the identical specialised means that they care for his or her face, hair, and physique—in the end, integrating that spa-day feeling into the on a regular basis.

After years of intensive analysis and thorough research on the foot’s wants, Ward created a model that fused superior, dynamic ingredient formulation with simplicity and effectivity, setting a brand new customary in footcare. Ward oversees every thing from branding and advertising to product growth, and inside a yr of launching direct-to-consumer in 2019, Barefoot Scientist expanded into over 1000 Ulta Magnificence shops and 2400 Ceremony Support areas. Her progressive footcare merchandise like PreHeels+ Blister Prevention Spray and Reboot Exfoliating Foot Peel have garnered the eye of 1000’s, and at present, Barefoot Scientist is offered in main retailers like Anthropologie in addition to boutique spas, wellness facilities, and podiatry places of work.

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